Privacy Policy

1. Information We Collect

We collect information you provide directly to us, such as when you inquire about jewelry, request product information, subscribe to our newsletter, or contact us. This may include your name, email address, phone number, and jewelry preferences.

We also automatically collect certain information when you use our website, including your IP address, device information, browser type, pages visited, and referring URLs. This helps us understand how our services are used and improve the user experience.

2. How We Use Your Information

We use the information we collect to provide jewelry information, process inquiries, send product updates, and communicate with you about our premium collection, services, and jewelry care tips.

We may also use your information to personalize content, perform analytics, prevent fraud, and comply with legal obligations. With your consent, we may send you marketing communications that you can opt out of at any time.

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy or as required by law.

We may share information with trusted service providers who assist us in operating our website, conducting our business, or servicing you, provided that those parties agree to keep this information confidential and use it only for specified purposes.

4. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and access controls.

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to use strong passwords and protect your account credentials.

5. Lawful Bases for Processing (GDPR)

Where applicable, we rely on the following legal bases to process your personal data: performance of a contract, legitimate interests (such as improving our services and ensuring security), compliance with legal obligations, and consent for specific marketing activities.

6. Your Rights

Depending on your location and applicable law, you may have rights including access, correction, deletion, restriction, objection to processing, portability, and the right to withdraw consent. To exercise these rights, please contact us using the details below.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Retention periods are determined based on the nature of the data and our legal obligations.

8. International Data Transfers

If we transfer your information outside your country or region, we will ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent protections as required by applicable data protection laws.

9. Third-Party Services

We may use trusted third-party providers for hosting, analytics, email delivery, or customer support. These providers are contractually obligated to process data only on our instructions and implement appropriate security measures.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date above and, where appropriate, provide additional notice.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: